Diabetes India

 ‘Sweetheart’ 

a multi-lingual pan India Diabetes Education Project

India has over 50 million people living with Diabetes

By 2020 it will have the largest global population under the age of thirty. This valuable resource is its future, but research suggests that by 2020 India will also have 1 in 5 of all peope living with  diabetes in the world. This imbalance needs to be addressed now.

• The crucial messages -  ‘prevention’, ‘management’ and ‘lifestyle’ - have to reach and encompass the diversity of economic and cultural communities.

Through entertainment we will educate and empower.

The Concept 

A Bollywood movie with live action and animation (2 and 3 D). Aamir Khan's Taare Zameen Par (Like Stars on Earth) looked at Dyslexia in a similar way and raised awareness throughout India and internationally.

 Multi-Media Education on prevention, management and lifestyle, using a variety of formats from the animated and live action content in the film to comicstrip, books, detailed animation, interactive games – board, computer and mobile etc. There is great potential to use mobile phones to deliver health messages, measure and share data and ‘nudging’ on prevention, management control and lifestyle.

Multi-platform distribution, from online to mobile phone, to balance the challenge of delivering a project that encompasses the many levels of educational, cultural, spiritual and economic needs within India. Potential reach is not only countrywide but to Indian communities internationally.

In India in the 21st Century no-one should suffer through a lack of knowledge. 

To educate is to empower.

You can download the full propsal here >> 

if you would like a copy of the Directors Vision Treatment and Funding Requirements please contact me